Project history

Led UX and product design across the full teacher, student, and parent platform including classroom tools for teachers, self-guided student experience and iOS and Android apps for parents.

Led product design on Nara from first concept to launch, then continued evolving the product over eight years, growing a baby tracker into a full platform for pregnancy, postpartum, and baby health. With over a million users it is rated 4.9 on the App Store with more than 23,000 reviews.

Sole lead designer for five years, directing two Everyday Industries designers across all product surfaces — from an edit-in-place v1 to a dedicated leader dashboard and expanded member experience.

My longest-running engagement, returning in phases since 2012 to design across the platform. Simplified online payments and Explanation of Benefits into a mobile format with SMS bill reminders. Also, designed the provider-side tools medical organizations use to manage billing.

Conducted a competitive audit of two super espresso machines, evaluating functionality and capacitive touch display UX, then co-facilitated a workshop to surface experience goals and opportunities across four primary user behaviors.

Led member-facing product design across the signup flow and core subscription management experience for one of the largest direct-to-consumer meat delivery services in the US.

Designed an iPhone app for Royal Canin that helps pet owners select and schedule the right food for their pet's needs, connected to a smart bowl that releases food on a customized schedule.

Designed a zero-to-one native iOS app letting users manage all their subscriptions and payment methods in a single digital wallet intended as a white label product that could be integrated into large commercial bank apps.

Designed a demo iOS app for a US CPG data catalog, helping users find food matches against their allergies and preferences. Demo app was both envisioned as white label & consumer facing. Co-facilitated a workshop to map customer archetypes and the grocery shopping journey.

Redesigned the Tinyhood responsive web experience, a site selling video-based education on pregnancy and early infant development.

Led design of a lobby kiosk display for a solar energy company, visualizing a building's live energy production in a digestible ambient format, turning passive data into employee engagement.

Redesigned the Goop G.Spotting travel iOS app, a rich visual experience for discovering and saving places, with geo-location, destination search, personalized favoriting, and a reorganized content architecture.

Designed the men's shoe shopping experience and an instant size-exchange flow that shipped a replacement pair the moment a return was initiated, converting refunds into exchanges and retaining revenue without a second charge.

Designed a responsive web experience for Follain that educates beauty consumers about clean products — built on customer research and grounded in what draws people to or away from natural ingredients.

Designed the first consumer-facing and dealer-facing iOS apps for 1stDibs from concept to launch, then continued with the product team for two years to add features and refine the experience.

Redesigned the Associated Press universal iPhone and iPad app with new article and multimedia templates, topical content hubs via story tags, and account creation flows for cross-device reading.

Designed Blue Apron's first iOS app, bringing subscription, recipes, and community photo sharing into one place. Also, overhauled their web onboarding and checkout UX.

Established the core UX and navigation for Pendo's early platform, then continued designing across the analytics product, dashboards, funnels, visitor analytics, feature tracking, and in-app guides.

Designed an iPhone app for Harry's letting customers reorder shaving supplies in the fewest taps, a focused, transactional experience built around speed and simplicity.

Designed Zola's first iOS app, letting couples set up and manage their wedding registries together, a zero-to-one product for what became one of the leading wedding planning platforms.