PatientPay
2012 – 2025
Designed across the platform in phases over thirteen years, simplifying payments and Explanation of Benefits into a mobile format with SMS reminders, plus the provider-side tools organizations use to manage billing.
Every product design project I've worked on since 2012: consumer apps, B2B SaaS, marketplaces, connected devices. Most of my time went to long-term embedded work, eight years on Nara, five on Grapevine, four on ButcherBox, nearly three on Primer, working day to day with product and engineering. The rest were shorter: redesigns, workshops and first iOS apps for Blue Apron, Zola, Harry’s, and 1stDibs. I did all of it through Everyday, the design practice I co-founded.
2023 – 2026
Designed the full platform: classroom tools for teachers, a self-directed daily experience for students, and a native app for parents. It scaled with the network from 6 to 18 campuses.
2018 – 2026
Designed a baby tracker from first concept, then grew it into a platform covering pregnancy, postpartum, and baby health. Over a million parents, rated 4.9 across 23,000 reviews.
2020 – 2025
Sole lead designer for five years, directing two others across every surface, from an edit-in-place v1 to a dedicated leader dashboard. Grew to 90,000 members and $51M in donations.
2012 – 2025
Designed across the platform in phases over thirteen years, simplifying payments and Explanation of Benefits into a mobile format with SMS reminders, plus the provider-side tools organizations use to manage billing.
2019 – 2023
Designed the member-facing experience for a direct-to-consumer meat subscription, across signup and ongoing subscription management. Improved signup conversion and member retention.
2021 – 2022
Designed an iPhone app for Royal Canin that helps owners select and schedule the right food for their pet, connected to a smart bowl that dispenses on a set schedule.
2021
Designed a zero-to-one iOS wallet for managing subscriptions and payment methods, intended as a white label product for large commercial banks to integrate.
2020
Designed a demo iOS app for a CPG data catalog that matches food to allergies and preferences, and co-facilitated a workshop mapping customer archetypes and the grocery shopping journey.
2018 – 2019
Redesigned the G.Spotting travel app for discovering and saving places, with geolocation, destination search, personalized favoriting, and a reorganized content architecture.
2015 – 2016
Redesigned the Associated Press universal iPhone and iPad app with new article and multimedia templates, topical hubs built on story tags, and accounts for cross-device reading.
2014 – 2016
Designed the first consumer and dealer iOS apps for the luxury marketplace, from concept to launch, then stayed with the product team for two years adding features.
2014 – 2015
Designed the first iPhone app, with pack-size guidance for first-time orders and one-click reorder for subscribers.
2014 – 2015
Designed Blue Apron's first iOS app, bringing subscription management, recipes, and a photo-sharing camera into one place. One of Apple's top 25 apps of 2015.
2013 – 2014
Designed Zola's first iOS app, letting couples set up and manage a registry together, a zero-to-one product for what became a leading wedding platform.
2025
Audited two competing espresso machines for functionality and capacitive touch UX, then co-facilitated a workshop to surface experience goals across four primary user behaviors.
2020
Designed a lobby kiosk that visualizes a building's live energy production in an ambient format, turning passive data into something employees notice.
2020
Redesigned the responsive web experience for a site selling video-based education on pregnancy and early infant development.
2017 – 2018
Designed a responsive web experience that educates beauty shoppers about clean products, grounded in research on what draws people to or away from natural ingredients.
2017 – 2018
Designed the men's shoe shopping experience and an instant size-exchange flow that ships a replacement the moment a return starts, converting refunds into exchanges without a second charge.
2014 – 2015
Established the core UX and navigation for Pendo's early platform, then designed across the analytics product: dashboards, funnels, visitor analytics, feature tracking, and in-app guides.